One senior designer in the messy middle.

I started in agencies and moved into product teams at startups and scaleups. Fifteen years later, the work is the same at the core: reduce ambiguity, design for real constraints, and ship something a team can build.

I've led design systems, onboarding, and zero-to-one flows for Klarna, Rakbank, Guesty, Wolt, and others. I still prototype in Figma, but AI tools are part of how I explore and pressure-test ideas earlier.

I work best with founders and product leads who want a partner, not a ticket queue — people who care about speed and judgment in the same conversation.