Case study

SadaPayTrust-first fintech onboarding

Fintech · Mobile

Designed onboarding for a regulated fintech where every step had to earn trust and reduce anxiety before users commit money.

Context

SadaPay operates in a trust-sensitive, regulated mobile banking context where drop-off is often about clarity, not visual polish alone.

Challenge

Users need to understand fees, limits, and verification without feeling sold to or confused by financial jargon.

My role

Owned flows and UI for core onboarding journeys with engineering-ready specs.

What I changed

  • Structured progressive disclosure for verification and limits.
  • Aligned copy and UI states to reduce anxiety at high-friction steps.
  • Tightened handoff so engineering could ship predictable states.

Outcome

Clearer onboarding narrative with improved confidence at key decision points.

All work